Apparel fashion can be a fascinating industry, and historically the process of putting your ideas into production has been a long and complex task, but with new and innovative tools, finding the right apparel manufacturer for your brand has never been easier. Chatgpt, for example, now allows you to test and come up with better solutions through big data before you even have a product. There are many things to consider before bringing your product to market, but mastering this process will help you succeed in this lucrative industry in order to make sure you’re starting off on the right footing.
Statistics show that the US women’s plus-size apparel clothing market has been growing over the past decade and with the rise of social media influence, it doesn’t look like that number is going to slow down any time soon. While the high street may seem to be disappearing from the outside, people still prefer to shop in real stores to get a sense of the quality and craftsmanship they are paying for. Of course, shopping online is also a popular and often preferred method of purchase for reasons of convenience and price. With this steady growth in the apparel industry, the UK manufacturing sector is holding steady and the number of new businesses is increasing compared to previous years. This growth is also being aided by apparel manufacturers entering new markets, such as plus-size clothing.
To help emerging brands and businesses, Pjgarment makes it easy to find the right apparel solution for your niche. For example, the sleepwear category is additionally broken down into the plus size sleepwear category. In addition to our production solutions, we have a range of handy tips and resources to help you get your fashion business off the ground.
In this guide, we’ll explore the process of launching a fashion brand, including everything from creating a brand plan to working with apparel manufacturers to bring your ideas to life.
What to prepare before launching your apparel brand
- Start by creating a brand plan
- Newly creating a new fashion brand is an exciting adventure, whether you’re a college graduate producing your first collection or an established business looking to expand into new territory. One of the first things to consider before jumping into your new venture is to establish your goals and branding plan to get the ball rolling. Because the snowball can keep rolling
Some of the best ideas never reach the prototype stage; therefore, making sure you have everything you need before starting the production process will help make this stage smooth and easy.
Building your business and branding plan is the first stage in making your dream a reality, so asking yourself some important questions will ensure that you set short and long-term goals for your new business.
Take a look at some of the areas to consider when creating your branding plan:
Define your reasons for creating a clothing brand
The fashion industry is competitive but with the range of resources available it is becoming accessible to people that have passion and drive to create unique clothing. Thinking about why you want to start a new clothing line can help to identify your target audience and also define your niche in the industry.
Define your target market
Many businesses fail because they do not identify the audience they are talking to. For small fashion businesses, this is particularly important as you may not have an established voice in the industry and will rely on targeting specific customers to bring your ideas to life.
Think big (or small)
One of the main reasons why people enter the fashion industry is that they can see the potential for their designs to flourish. This entrepreneurial spirit helps to create a vision for the future and enables innovative business owners the chance to plan ahead. Creating a vision usually involves big plans but in fact, they can often start small too. In clothing production, designing and manufacturing small runs can often lead to exclusive and sought-after collections, so defining your long-term vision should be suited to your brand and target audience.
Set out a timeline for your product
Time is important in any sector and when you are bringing a product to launch having a timeline and set milestones in place will ensure that production stays on track. Creating a calendar for clothing production can be a tricky task and there are several factors to consider when setting out dates for your overall objectives.
If you are able to provide a timeline, this will also give clothing manufacturers a better understanding of your goals. It is also important to be realistic. Although some manufacturers will be able to accommodate quick turnarounds, this could result in errors in the process, which in turn will set you back further than expected.
Whether you are creating a small clothing collection or are hoping to start a new retail chain, setting a realistic budget for your brand is essential. There are several steps in the clothing production process and accounting for every aspect will ensure your cashflow can keep up with your plans.
A good way to keep track of everything is to create a costing guide, which showcases the associated costs for each item you plan to sell. This guideline will also assist in setting the final price of products and give you an idea of the type of profit you could expect from your first run. (potential business support link)
Budgeting for clothing manufacturing costs also gives you the chance to research suppliers for your price point. By comparing costs, you can see weigh up the pros and cons of each manufacturer before committing.
Another important element to consider when planning your clothing production budget is where your supplier is based. There are a host of options to choose from including UK clothing manufacturers and overseas options, and this could assist you in determining costs for shipping, logistics, convenience and time allocations for communication.
Being realistic and ensuring you have contingencies in place will give you a clearer idea of your requirements in order to plan and produce a profitable collection.
Product development and clothing production
After you have successfully created your brand plan and have enough budget to move into production, learning how to leverage your resources will ensure that you work with the best apparel manufacturers to realize your business idea. In the past, getting started in the apparel industry has been a daunting task for outsiders to the fashion industry, but we, as a Chinese apparel supplier, offer you current solutions that fit your needs in a simple and straightforward way
PJGARMENT understands that starting a new business can be time-consuming and challenging, and our new approach to sourcing and producing small and large garments allows you to effectively manage your production process and budget.
Take a look at some of the most common factors in developing your garment line for production:
Find suitable clothing manufacturers
Apparel manufacturers are open and work with many small and large organizations to produce quality apparel for the U.S. and overseas markets. Research is critical to ensuring you get the best price for your requirements, and that insight can also determine what manufacturers can do for your business and whether they can meet your ideas.
Types of Clothing Manufacturers in China
Another deciding factor when choosing a garment manufacturer is what services they offer. There are two main areas when considering production, and these are whether you need a factory to produce directly to your specifications and technical package, or if you need a full service from pattern creation to finished product.
Conventional CMT garment production
Choosing a CMT (cut, make, trim) producer is an ideal option for fashion brands that are confident in their designs and have created a comprehensive technology package for their suppliers to use. This type of approach gives you complete control over the design and packaging process and works well for smaller, established brands that have already established positive relationships with their suppliers.
FPP clothing production、
Full Production Package (FPP) is great for new businesses that have less experience in the industry. This method provides a full service including everything from assisting in designing styles and patterns to producing the final garments. It can prove more expensive than CMT production, but to get your fashion business off the ground, it can often provide the perfect starting point.
Creating a Tech Pack
When you come up with an idea for your new fashion brand, you will have an initial concept image that will provide the basis for your clothing line. Instead of just giving the garment maker this basic outline, making a technical package can help determine all the little details needed to manufacture your finished product.
If you need to learn about the 6 steps to customization, more information: How it works Customizing pajamas in just 6 steps
clothing manufacturing ideas
How to communicate with clothing manufacturers
Effective communication is key when bringing your clothing line to production so considering what type of questions you might ask and understanding the processes will assist in getting accurate information the first time. As a new business, terminology might be overwhelming and knowing the type of pitfalls to avoid will guide you through this experience.
Take a look at some of the common areas to consider when talking to potential suppliers:
No one expects you to know everything as a new business owner but grasping the basics can help get you through an initial conversation with a clothing manufacturer. If you are not able to clearly explain your ideas and vision, you may not get the correct advice or quotes back when enquiring, which could result in time-wasting and potential errors in the long run.
Further information: Clothing Production Terminology
Understanding Minimum Order Quantities (MOQ’s)
In apparel production, it is common for manufacturers to have a minimum order quantity (MOQ’s) when creating a design. In some cases, you may find that factories can only produce large quantities because smaller quantities prove more expensive. If you wish to order smaller quantities, there are still a large number of suppliers who can meet your requirements.
Deciding on the number of garments you need is an important part of the planning process, and considering styles and sizes will also help with ordering quantities. At pjgarment, small as well as large orders can be accommodated.
Samples are an essential part of the production process and are useful during the initial research and planning stage, but also vital before final production. Samples will help you establish whether the feel and look of the clothing is right for your brand and whether the quality is suitable. Later in the production phase, your final sample will need to be checked before you commit to your final run. It is worth noting that some suppliers charge for samples, and these can be a higher unit cost than your finished product. This cost should be factored into your brand plan and forms an essential part of the planning process to ensure everything is correct and perfect for your new fashion collection.
Building good relationships with apparel manufacturers is good for everyone involved, and as a new business, it can help you build a solid foundation in the industry. Faster to promote your product development and production, if you have more questions, welcome to find us to communicate, we pjgarment are happy to answer for you.